Client Spectrum Care

Sector Social Services

Role Research, strategy, storytelling, key messaging, design identity, all photography and videography, development of all new assets including website, values creation, employment brand

Maximising potential

As a leading provider of services for people who live with disability, Spectrum Care hadn’t had a lot of time to look at their brand and messaging  for many years.  So a while ago, they invited Tricky to dive into the task.

After leading a comprehensive research programme, we developed a new brand platform encompassing vision, purpose, promise, voice and a new set of values which we workshopped with staff across the whole organisation. We also worked closely with leadership to define the brand’s architecture across its many different services.