Case Study Little Darling

Sector Luxury

Role Customer and competitor research, jewellery design, design identity, comprehensive brand output including packaging, website, photography, social media strategy and Instagram output, collateral

Little Darling

Tricky co-founder Denise Faraco saw a global opportunity for a unique range of fine jewellery for darling girls.

Little Darling Co. is a world in 18k gold, full of precious sparkly stones and femininity, offering pieces designed with young girls and their mothers, sisters and grandmothers in mind. 

Denise developed every aspect of this business from the ground up, from sourcing manufacturers and stockists to designing every aspect of the jewellery and its presentations.

Little Darling Co. is now sold in stockists throughout Europe as well as online.

This project demonstrates our deep market knowledge of what it takes to develop a business from the ground up.