Client 1839 Honey
Sector Fast Moving Consumer Goods
Role Research, strategy, storytelling, key messaging, design identity refinement, new packaging and packaging refinement, all photography, illustration, animation and videography, development of all new assets including website, social media.
Sweet Success
A perfect appointment for the full Tricky team, this one, as it spanned every one of our individual skill sets. A lovely looking brand already, owners Rob and Hannah knew there was still too much missing. What did they stand for? How could they better stand out in the crowd of Manuka honey competitors? They knew their triple churned process created a genuine taste advantage – but how to convince people of that?
After leading a comprehensive research programme, including a lot of mystery shopping and taste testing, we developed a new brand platform and a humorous engaging story. We repositioned Mary Bumby as the inspiration behind the brand, and the team as crazy about honey!
Working with the key recognisable design assets on packaging, we nudged it into a much stronger place for on shelf, increased the ownable assets (that glorious yellow!) and drenched it all in the new brand attitude.
We worked closely with the 1839 team to not just capture how silky smooth and delicious the triple churn process makes their honey, but capture the infectious joy and energy of the squad who make the business buzz every day.
Integrating Mary onto packaging brings the X factor to the breakfast table. 1839 Honey no longer sits quietly on shelf. It glows with confidence and success.
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